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How many “co’s” do you have?
“A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation that has emerged over the past few decades. They continue to view value...
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The Mystery of They
Who are they? Sometimes to help justify our actions, programs, products, and marketing messages we use the they mystery. This mystery group is apparently all-knowing, never wrong, and rarely...
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Originality Redux…Madonna & Gaga
We often hear about the need for people, companies, and industries to innovate and be original. As the original you can capture the attention of the Innovators and Early Adopters and be the leader in...
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What’s Your Rhetoric?
Every couple of years we get to listen to the rhetoric of our Presidential candidates. As such, I started thinking about my own type of rhetoric and the use of persuasion by companies that have become...
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The Quaker Gun
The Quaker Gun is a decoy that was used by the military in the 18th and 19th centuries. Perhaps one of the best known uses of the Quaker Gun was during the War of Independence by Colonel William...
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Build The Bigger Brand
Megan Marrs recently contributed an article for the Daily Muse that appeared on Forbes yesterday about how to build your personal brand. She provides steps to follow for individuals to take in building...
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What light can tell you about customer relationships
Leadership has a long list of definitions, but when it comes to customer engagement there are three categories in which leadership can be better understood. As I write this I am wondering of these can...
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Lasting Memories and Final Impressions
I just returned from a much needed vacation. Twenty-one family members met in Florida and boarded the Allure of the Seas for a week of cruising in the Caribbean. It was an amazing trip and a great time...
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Corporate Dawinism
Gen Y’s are polarizing. I am not sure if they are any more polarizing than other generations because they are the first generation that is younger than me. I am, however, reasonably sure that my...
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The Napkin vs. The Soccer Dad
Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that...
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